Areas of Expertise
Global Senior Sales Management
Oil /Retail Petroleum
Hospitality/Travel /All Sectors
Live Theater/ Entertainment
B.A. Cal -State Northridge
PHD, Century University
Board of Directors Service
Chief Operating Officer
Community Outreach Medical Services
Academic Governor Emeritus
Board Member Emeritus
Children Are Our Future
Gary R. Lloyd, Ph.D.
Executive Vice President & General Manager
Gary Lloyd is an accomplished Fortune 100 Global Brand Executive, Vice President
of Sales, Chief Operating Officer and Executive Performance Coach. His career
encompasses 30 years of recognized success in leading world-class sales,
marketing and business development organizations; coaching high impact teams,
developing cutting edge talent - creating, energizing and optimizing a "can do"
aspirational culture which thrives on achievement, adaptive, organizational
readiness and proactively capitalizes on marketplace change.
Gary is a recognized expert in executive, organizational, brand and career
communications. He partners with his clients to define, refine and deliver a
precise and discerning message that embraces the values, needs and call of the
As a proven business advisor, marketer and performance coach; Gary believes that
insightful, innovative and committed individuals are the backbone to any and
every successful brand. He subscribes to the premise that astute core
competencies are a mere baseline in individual and organizational advancement.
Further that success is magnified in direct correlation to "well honed" "ever
ready" communication skills and the ability to inspire, relate and differentiate
Gary's career is most noted for his years of service at the American Express
Company where he rose from an entry level sales representative to the U.S. Vice
President of Sales and leadership of "New Business Partnerships," Amex's elite
national and strategic account acquisition team. In this position, he completed
a coverage acquisition initiative; establishing Amex as a market competitive -
everyday payment vehicle - reversing a decade of truncating market share,
stagnating stock price and diminished Wall Street ratings.
Concurrently, Gary and his strategic team neutralized Visa's devastating decade
long "They don't take American Express" ad campaign which had measurably and
perpetually chipped away at Amex's brand equity. His contributions included the
development of a quantifiable brand value proposition which pinned Amex's
premium price that still resonates in today's marketplace.
Prior to his engagement with Syntesis GlobalT , Gary established and served as
the Managing Director for the `Encanto Group,' a professional consulting
partnership providing , brand defining initiatives, market messaging, customer
loyalty programs, executive coaching and competency development strategies that
drive, profit, improve margin and deliver enduring equity. His clients and
accumulated industry expertise include, retail, hospitality, healthcare,
entertainment, telecommunications, event, venue and professional sports
Some of his most notable clients include: Safeway, Costco, BJ's Warehouse Clubs,
Chevron, Tesoro Oil, Fred Meijer, The May Department Stores Company, Walgreen,
American Honda, Mazda, Toyota Kawasaki, Goodyear, Bridgestone and Crystal
Cruises. Gary also negotiated Amex's marketing agreements with the NBA, NHL and
Major League Baseball.